Performance Growth Audit

Uncover What’s Truly Driving — and Draining — Your Growth.

A structured, data-driven assessment of your acquisition, funnel, and measurement systems — designed to identify capital inefficiencies, revenue leakage, and misaligned growth investment.

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| Scaling inefficiency amplifies waste

| The Growth Diagnostic ensures you scale what works — not what looks good inside ad platforms

| Scaling inefficiency amplifies waste | The Growth Diagnostic ensures you scale what works — not what looks good inside ad platforms

WHAT THIS IS

  • A focused commercial performance assessment

  • A capital efficiency audit across paid channels

  • A funnel & conversion stress test

  • An independent executive-level growth review

(And What It Isn’t)

  • A media management service

  • A full GTM rebuild

  • A replacement for embedded growth leadership

  • A tactical campaign setup service

WHAT WE ANALYZE

Capital Allocation & Channel Efficiency

  • Paid Search, Paid Social, Programmatic & CTV review

  • Budget allocation by contribution margin

  • CAC & LTV alignment analysis

  • Bid strategy & creative testing frameworks

  • Media mix efficiency review

Funnel & Revenue Leakage

  • Landing page & checkout conversion review

  • Drop-off stage diagnostics

  • Acquisition-to-LTV funnel mapping

  • SQL-level performance review (where applicable)

  • Identification of high-impact friction points

Measurement & Incrementality Integrity

  • Attribution model assessment

  • Incrementality gap analysis

  • Tracking & data integrity review

  • Executive reporting clarity

  • Spend-to-revenue reconciliation

WHAT YOU RECEIVE

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Example findings

25-40%+

Identified budget misallocation across paid channels

7 figure

Monthly revenue leakage uncovered in checkout funnel

35%+

Over-reporting detected of platform ROAS vs true incremental revenue

targets

Highlighted misalignment between CAC targets and contribution margin

WHO THIS IS FOR

  • Companies scaling spend but unsure of incrementality

  • Teams seeing rising CAC with unclear cause

  • Founders preparing for fundraise

  • Businesses planning aggressive growth

  • Leadership seeking independent performance clarity

HOW IT WORKS

  • 2–3 week engagement

  • Access to ad accounts & analytics

  • Leadership interview

  • Independent performance analysis

  • Executive presentation of findings

“The audit Jonathan provided quickly uncovered inefficiencies in our performance marketing efforts that highlighted where we were leaving money on the table. working with him accelerated our operational maturity and business health significantly.”

– CMO, B2C SAAS Brand

Investment

$7,500 – $12,500 depending on complexity

Many Growth Diagnostic engagements transition into ongoing Fractional Growth Leadership once structural gaps are identified.

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