Hi, I’m Jonathan — I help brands and agencies turn strategy into measurable growth.

17+ years in performance marketing across global markets, from high-growth startups to $250M+ global portfolios.

Brands I’ve Worked With

From Agency Pro to Global Growth Leader

My career began agency-side in London, where I had the opportunity to work with some of the UK’s most recognized brands, including BMW, O2, and Aviva. Those early years honed my operational expertise and gave me a deep foundation across digital channels, media strategy, and high-performance campaign execution.

After eight years in top-tier global agencies, I transitioned in-house to McAfee, where I led growth initiatives across Asia-Pacific, North America, Latin America, and EMEA. Based first in Sydney and later moving to Silicon Valley, I spearheaded the transformation of regional and global marketing programs, scaling customer acquisition while optimizing efficiency.

Later, at Lucid Motors, I was entrusted to build the Growth Marketing function from the ground up — assembling high-performing teams, managing $100M+ annual media budgets, and driving strategy and execution across four continents. My teams and I generated $1.5B+ in pipeline revenue while establishing scalable, data-driven frameworks that helped fuel the company’s global expansion.

Whether building growth engines for high-growth startups or scaling programs for enterprise brands, I combine creative thinking with analytical rigor, always focused on delivering transformational and measurable results.

BUILDING GROWTH STRATEGIES THAT DRIVE REAL BUSINESS OUTCOMES

226% growth in reservations at Lucid Motors

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80% YoY growth in APAC at McAfee

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$10M saved annually by in-housing performance marketing

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Built global growth teams of 8–12 from the ground up

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$250M+ media budgets managed with measurable ROI

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226% growth in reservations at Lucid Motors • 80% YoY growth in APAC at McAfee • $10M saved annually by in-housing performance marketing • Built global growth teams of 8–12 from the ground up • $250M+ media budgets managed with measurable ROI •

Why Clients Work With Me

  • While I operate at the strategic level—shaping go-to-market plans, investment strategy, and organizational design—I’m also deeply involved in the execution. I’ve optimized media performance, launched A/B tests, designed CRO roadmaps, and personally audited analytics pipelines. Clients benefit from big-picture thinking paired with practical, high-impact action.

  • I’ve worked across marketing, product, creative, analytics, and exec teams in both startup and enterprise environments. I’m able to communicate with clarity at every level—whether translating media performance for a CMO, collaborating with product teams on funnel insights, or working with creatives to align messaging with performance goals. I’m as comfortable in the boardroom as I am in the campaign dashboard.

  • From driving $1.5B+ in pipeline revenue at Lucid Motors to reversing a -35% decline into 42% YoY growth at McAfee North America, my track record speaks for itself. I’ve led campaigns across industries and funnel stages, scaled performance budgets to $250M+, and delivered measurable growth in acquisition, retention, and ROI.

  • Having led performance marketing initiatives across North America, EMEA, APAC, and LATAM, I understand the nuances of international media, regional creative strategies, and local-market scaling. I’ve built teams and launched campaigns across time zones and cultures—driving results in both mature and emerging markets.

  • I’ve built high-performing growth teams from scratch, including an 8-person cross-functional team at Lucid Motors and a 12-person global performance team at McAfee. I know how to identify top talent, create scalable team structures, and foster collaborative, data-driven cultures. Whether in-house or in partnership with agencies, I build systems that empower people to execute at a high level.

Let’s Talk Growth

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Contact us

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