Hi, I’m Jonathan — I help brands and agencies turn strategy into measurable growth.

17+ years in performance marketing across global markets, from high-growth startups to $250M+ global portfolios.

Jonathan Keane - Performance Growth Lab
Black background with the word 'Lumin' written in large, thin, illuminated neon-style letters.

Brands I’ve Worked With

Black and white image of a perching bird with a long beak and slender body
McAfee logo in red and black
EXO logo with a rounded 'X' and stylized 'O' above the brand name in large text.
The word 'razorfish' in purple letters on a black background.
Close-up of a BMW logo, featuring a circular design with a black outer ring and a blue and white quadrants in the inner circle.
Black and white illustration of a paper airplane with a blue outline on a white background.
WPP Media logo with blue dot pattern and text.
The AMD Ryzen logo with a blue, green, and yellow color scheme and the text "RYZEN" below
William Hill logo in blue text with a stylized font
A detailed diagram of a bicycle drivetrain system, including the crankset, chain, cassette, derailleur, and wheel, with labels and technical annotations.
Blue 3D sign for Benton Home Livin with the words 'Benton' in large letters and 'Home Livin' in smaller letters beneath.

From Agency Pro to Global Growth Leader

My career began agency-side in London, where I had the opportunity to work with some of the UK’s most recognized brands, including BMW, O2, and Aviva. Those early years honed my operational expertise and gave me a deep foundation across digital channels, media strategy, and high-performance campaign execution.

After eight years in top-tier global agencies, I transitioned in-house to McAfee, where I led growth initiatives across Asia-Pacific, North America, Latin America, and EMEA. Based first in Sydney and later moving to Silicon Valley, I spearheaded the transformation of regional and global marketing programs, scaling record customer acquisition while optimizing efficiency.

Later, at Lucid Motors, I was entrusted to build the Growth Marketing function from the ground up — assembling high-performing teams, managing $100M+ annual media budgets, and driving strategy and execution across four continents. My teams and I generated $1.5B+ in pipeline revenue while establishing scalable, data-driven frameworks that helped fuel the company’s global expansion.

Whether building growth engines for high-growth startups or scaling programs for enterprise brands, I combine creative thinking with analytical rigor, always focused on delivering transformational and measurable results.

BUILDING GROWTH STRATEGIES THAT DRIVE REAL BUSINESS OUTCOMES

226% growth in reservations at Lucid Motors

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80% YoY growth in APAC at McAfee

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$10M saved annually by in-housing performance marketing

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Built global growth teams of 8–12 from the ground up

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$250M+ media budgets managed with measurable ROI

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226% growth in reservations at Lucid Motors • 80% YoY growth in APAC at McAfee • $10M saved annually by in-housing performance marketing • Built global growth teams of 8–12 from the ground up • $250M+ media budgets managed with measurable ROI •

Why Clients Work With Me

  • While I operate at the strategic level—shaping go-to-market plans, investment strategy, and organizational design—I’m also deeply involved in the execution. I’ve optimized media performance, launched A/B tests, designed CRO roadmaps, and personally audited analytics pipelines. Clients benefit from big-picture thinking paired with practical, high-impact action.

  • I’ve worked across marketing, product, creative, analytics, engineering and exec teams in both startup and enterprise environments. I’m able to communicate with clarity at every level—whether translating media performance for a CMO, collaborating with product teams on funnel insights, or working with creatives to align messaging with performance goals. I’m as comfortable in the boardroom as I am in the campaign dashboard.

  • From driving $1.5B+ in pipeline revenue at Lucid Motors to reversing a -35% decline into 42% YoY growth at McAfee North America, my track record speaks for itself. I’ve led campaigns across industries and funnel stages, scaled performance budgets to $250M+, and delivered measurable growth in acquisition, retention, and ROI.

  • Having led performance marketing initiatives across North America, EMEA, APAC, and LATAM, I understand the nuances of international media, regional creative strategies, and local-market scaling. I’ve built teams and launched campaigns across time zones and cultures—driving results in both mature and emerging markets.

  • I’ve built high-performing growth teams from scratch, including an 8-person cross-functional team at Lucid Motors and a 12-person global performance team at McAfee. I know how to identify top talent, create scalable team structures, and foster collaborative, data-driven cultures. Whether in-house or in partnership with agencies, I build systems that empower people to execute at a high level.

Let’s Talk Growth

Ready to scale smarter? Get in touch to explore where we can drive impact together.

Contact us

Tell us a little about your growth goals, and we’ll connect to explore how we can deliver measurable impact.