Fractional Head of Growth

Build Scalable, Capital-Efficient Revenue Systems.

For founders and marketing leaders who need senior ownership of growth — without the cost or risk of a full-time executive hire.

Book an Introductory Call →

Who This Is For

  • Pre-GTM startups preparing for launch

  • Funded companies scaling acquisition

  • Teams without senior growth leadership

  • Established brands needing a performance reset

  • Organizations investing in marketing but lacking clear unit economics

The Cost of Not Doing This

When Growth Lacks Senior Ownership

  • Marketing spend increases but efficiency declines

  • Channels compete instead of compound

  • Leadership lacks clarity on true incremental impact

  • Tactical optimization replaces strategic thinking

  • Capital is deployed without clear payback targets

Without senior growth ownership, marketing becomes activity — not a revenue system.

What Changes When We Partner

  • Before:

    Marketing activity without economic accountability.

    After:

    • Clear CAC, LTV & payback guardrails

    • Defined growth roadmap tied to revenue

    • Capital allocated based on contribution margin

    • Executive-level clarity on what is driving growth

  • Before:

    Channels operate in silos. Budget is allocated by habit, not performance.

    After:

    • Integrated full-funnel channel strategy

    • Paid Search, Paid Social, Programmatic & CTV aligned to unit economics

    • Lifecycle & funnel optimization to increase conversion velocity

    • Active management of creative, bidding & testing frameworks

    • Strategic oversight or hands-on execution based on business needs

    Depending on business needs, engagement can be strategic oversight or hands-on execution across channels.

  • Before:

    Marketing performance is reported, but not truly measured.

    After:

    • Clear incrementality framework (not just platform ROAS)

    • Attribution model aligned to business stage

    • Structured experimentation roadmap across channels & funnel

    • Unified dashboards for leadership visibility

    • Forecasting & scenario modeling to guide spend decisions

  • Before:

    Growth depends on individuals, not systems.

    After:

    • Clear org structure & hiring roadmap

    • Agency accountability or transition to in-house

    • Defined KPIs across acquisition & lifecycle

    • Scalable processes & performance cadence

    • A culture of testing, ownership & commercial discipline

Example Outcomes

40%+

Improvement to CAC Efficiency

226%

Increase in Customer Acquisition

80%

International Revenue Growth

$10M+

Annual Cost Savings through In-Housing

How Engagements Work

You gain senior growth leadership without the cost or long-term commitment of a full-time hire.

  • Minimum 3-month engagement

  • Defined scope & measurable outcomes

  • Engagements flex between strategic leadership and hands-on channel execution depending on team structure and business stage.

  • Weekly strategic cadence

  • Clear KPI alignment from Day 1

    Engagement Models

    Fractional engagements typically range between:

    • 1–2 days per week embedded leadership

    • Project-based acceleration

    • Interim growth leadership during hiring

Why Fractional vs Full-Time?

Why Fractional

  • Senior-level expertise without long-term executive overhead

  • Immediate impact without months of hiring

  • Flexible capacity based on growth stage

  • Proven operator experience across startups and scaled brands

“Jonathan brought immediate commercial clarity and restructured our paid acquisition strategy, improving efficiency within weeks.”

– CEO, High-Growth eCommerce Brand

Investment

Starting at $8,000 per month

Scope and capacity are tailored based on business stage, team structure, and channel complexity.

Let’s Determine If This Is The Right Fit →